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Ho Chi Minh City, August 7, 2025 – Amid significant shifts in consumer trends in Vietnam’s food and beverage market, Vedan Vietnam has demonstrated its keen market insight and outstanding product innovation by launching two new seasoning lines at the Vietfood & Beverage – ProPack Vietnam 2025 exhibition.
Vedan Vietnam introduced two groundbreaking products, highlighted by two PG mascots dressed as a Scallop and a Vegetarian Mushroom – visual ambassadors for the new seasoning sauce lines. These eye-catching images created a lively visual effect, showcasing Vedan’s spirit of innovation in brand communication while preserving the essence of traditional culinary culture.
At the Vedan booth, a series of activities – tasting sessions, cooking consultations, and product experiences – were organized as a “direct market validation” model. In addition, Vedan also showcased other product categories such as gummy candies, instant cereal grains, and industrial food ingredients (maltose syrup, modified starch, tapioca starch, etc.) to diversify its portfolio and expand its partner network.
With a modern manufacturing system, Vedan’s production lines meet HACCP, ISO 9001, FSSC 22000 standards, and have earned numerous prestigious awards, including: 7 consecutive years in the Top 10 Most Reputable Food & Beverage Companies, 9 consecutive years in the Top 10 Famous Brands of Vietnam, 7 consecutive years in the Top 10 Vietnam Gold Products, the 2025 Premium Taste Award, and 19 consecutive years honored as “Vietnam High-Quality Goods.” These are clear proof of Vedan’s commitment to “VEDAN ACCOMPANIES VIETNAM – MAINTAINING QUALITY, SPREADING TRUST!”
Over more than 30 years of development, Vedan has evolved beyond being a familiar seasoning brand, steadily building a complete culinary product ecosystem to meet a wide range of needs:
• Urban homemakers – seeking quick, convenient, delicious, and safe options
• F&B businesses – requiring high-quality, stable ingredients
• Vegetarians and healthy eaters – looking for plant-based seasonings
• Young consumers – eager to try experimental and novel products
“Vietfood Exhibition is not merely a stage for brand showcase; it is where Vedan listens to the market, responds with products, and builds strategies to connect with new consumers,” a Vedan representative remarked.
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