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Marking a 35-year milestone of development in Vietnam, Vedan reaffirms its commitment to innovation based on the brand’s core value: “Pride in Creating Delicious Flavors”. At VIETFISH 2026, the company officially presents a thoroughly researched and developed frozen food ecosystem, offering convenient, high-quality, and experience-rich meal solutions for consumers. This also serves as clear evidence of Vedan’s continuous innovation strategy, step-by-step affirming its position in the frozen food industry.
Strategic Collaboration with International Master Chef
On its journey to elevating quality, Vedan has strategically collaborated with renowned chef – Mr. Chia-Mo Chen, one of Taiwan’s “Top 4 Master Chefs” and a former state banquet chef. Serving as a professional consultant during the R&D process, Master Chef Chen has inspired Vedan’s frozen products to be creatively adapted into various culinary styles. This partnership not only enhances product quality but also offers diverse preparation ideas, allowing consumers to enjoy multiple dining experiences from a single product.
Golden Fish Balls – The Highlight of Quality Excellence
The center of attention at Vedan’s VIETFISH 2026 booth is the flagship product line – Golden Fish Balls, a bestseller that has received immense love and positive feedback from consumers.
Made from selected premium threadfin bream surimi and combined with three distinctive fillings – Rich Salted Egg Yolk, Savory Pork & Mushroom, and Melting Cheese – the product delivers an explosion of flavors to suit diverse family tastes. Beyond its remarkable taste, Vedan’s Golden Fish Balls boast a naturally springy texture, maintaining freshness and a smooth outer surface after cooking with minimal shrinkage when fried. These outstanding advantages create a distinct mark of quality, enhancing the value of everyday meals.
Portfolio Diversification – Bringing World Cuisine to Every Home
Alongside the Golden Fish Balls, Vedan brings a rich, commercially successful frozen food portfolio to VIETFISH 2026, including Japanese Takoyaki, Korean Chijimi, Taiwanese Moon Shrimp Cake, and Sichuan Sauerkraut Fish. Each product is a harmonious blend of fresh seafood ingredients and inspiration from global culinary traditions, providing fast, varied, and nutritious meal options.
Additionally, this year’s exhibition serves as a platform for Vedan to unveil exciting new additions such as Lion head crab meatballs, Chewy beef balls, Spicy German sausages, Cheese German sausages, and Taiwanese crispy fried chicken – tom yum flavor.
Furthermore, Vedan reveals upcoming hotpot additions including Squid & Scallion Fish Cake Skewers, Cheese Fish Cake Skewers, Cheese Fish Tofu, and notably the Claypot Fish Head Hotpot – a complete meal solution delivering rich flavors, convenience, and a wholesome dining experience.
Continuing the Journey: “Make Life Delicious”
The 35-year milestone in Vietnam is not only an occasion for Vedan to reflect on its sustainable growth journey but also a springboard into a new chapter of innovation. Through continuous investment in research and development, Vedan commits to delivering quality, convenient, and value-added frozen food solutions, accompanying modern consumers in their daily lives.
Join Vedan in continuing the journey: “Make Life Delicious”!
